We Launched a Paywall. It Worked! Mostly.

WIRED – 03/05/2019

Amy Lombard

A little over a year ago, we introduced a paywall at WIRED. The idea, as I wrote back then, was largely about us. To start, we wanted to give ourselves stronger structural incentives to do great reporting. When your business depends on subscriptions, your economic success depends on publishing stuff your readers love—not just stuff they click. It’s good to align one’s economic and editorial imperatives! And by so doing, we knew we’d be guaranteeing writers, editors, and designers that no one would be asked to create clickbait crap of the kind all digital reporters dread. (Though, admittedly, we do publish some of that still.)

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