Zenith: Online video viewing to reach 100 minutes a day in 2021

FIPP – 23/09/2019

Jonathan Barnard

Online video is upending media consumption habits around the world, causing rapid changes in behaviour as people become accustomed to having endless high-quality video on tap wherever they are at any time in the day. At Zenith we have been tracking the growth of online video viewing and advertising in our annual Online Video Forecasts report, the fifth edition of which we have just published.

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