Why should publishers start a podcast?

WHAT’S NEW IN PUBLISHING – 13/09/2019

Esther Kezia Thorpe

If you’re reading this article on What’s New in Publishing, it’s safe to assume that you’re a publisher with some level of interest in starting a podcast. Podcasts have been one of the real bright spots in publishing recently, with 75% of ‘digital leaders’ expecting audio news content such as podcasts to become an increasingly important part of their content and commercial strategies this year.

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