Why habit formation is key for all news media

WHAT’S NEW IN PUBLISHING – 30/08/2019

Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed a longstanding belief: habit formation is key for sustainable news products. Through analysis of subscriber data from large American titles, frequency emerged as the most important aspect for retention. With this focus on large titles though, smaller market news outlets were not sure if the findings were relevant for them as well. Now the same research has been run with 12 small news outlets from Gannett. Join us as we dig into this question of how all news publications can benefit from an increased focus on habit formation.

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