Where 73% of newsrooms are going wrong: Insights from The Atlantic


Faisal Kalim

Atlantic 57, The Atlantic magazine’s consulting service has released a new report, The Four Visitors to Your Site (And How to Hook Them). The report is based on the study of The Atlantic’s readers’ behavior in a bid to identify the best strategies for converting them into paid consumers.

The Atlantic is among the early legacy publishers that executed a successful shift to digital. Soon print publishers and companies started looking at it to guide their own digital transformations. This led to the formation of its consultancy division, Atlantic Media Strategies (the present Atlantic 57) in 2012.

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