What publishers can learn from membership programs


In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they had recorded their first operational profit in many years, it’s a good chance to check back in on the world of media memberships. With all the work that’s been done in this field, there’s a lot to learn, even if you aren’t considering one yourself. We’ve gathered three big learnings from successful membership programs that all types of publishers can benefit from.

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