Vox Media and New York magazine isn’t a marriage, but it’s a deal that makes sense

NIEMAN LAB – 26/09/2019

JOSHUA BENTON

Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.

When The New York Times first broke the news that Vox Media was acquiring New York magazine last night, the most common reaction online was to the photo — one that made it look as if CEOs Jim Bankoff and Pamela Wasserstein were a bright young couple, maybe post-residency MDs nesting in Westchester, having their upcoming nuptials recorded in the Times’ Vows section.

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