Trust in media can be addressed with control, transparency, communication

INMA – 24/06/2019

Emmanuel Naert

In the latest Reuters News Report, the issue of trust in news media is a leading topic.
As a Belgian, I quickly scrolled to page 73 to find the score of my beloved employer, De Standaard. Our score is 7.07 out of 10, ranking sixth in the list. Public television is at the top of the list. Last year, we were at 7.24. Overall, trust has dropped from 62% to 55%.

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