TikTok courts publishers with weekly newsletter previewing trending hashtags

DIGIDAY – 03/09/2019

Tim Peterson

Media companies face a learning curve when adopting any new platform. As the newest major platform on publishers’ and individual video creators’ radars, TikTok is trying to shorten that adjustment period.

TikTok has been sending a weekly email newsletter to a select number media companies that previews the trending hashtags that the platform plans to promote on its Discover tab over the following week, according to sources at four media companies that have received the newsletter.

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