The rise of the researcher

FIPP – 24/07/2019

Jon Watkins

With increased competition in the market, audiences demanding more relevant and topical content than ever before and engagement increasingly difficult to achieve, research is now at the heart of all good publishing strategies. Clarissa Moughrabi, head of research at Axel Springer in Germany explains how her team supports the business’s product teams as well as its wider strategy.

Leia aqui o texto na íntegra.

Selecionamos outros textos para você