The rise of ‘micro moments’: What publishers need to know

WHAT’S NEW IN PUBLISHING – 28/11/2019

Em Kuntze

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Micro moments is the term which describes this now-ubiquitous digital reflex of turning to our smartphone when we want information, distraction or entertainment. It’s all about immediacy and whim. We expect to have our curiosity satiated at the exact point we think it might need satiating.

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