The Economist is exploring how video can drive subscriptions

DIGIDAY – 05/06/2019

Lucinda Southern

In September, as part of a project funded by the Google News Initiative, The Economist will launch a weekly exclusive YouTube series, provisionally called “The Truth About….” Each episode will be roughly 10 minutes long and take a more in-depth look at a topic that Economist journalists are covering. The series is planned to run until March.

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