Study Finds Industry Need For Professional Development: Clients, Agencies Split On Subjects

MEDIA POST – 19/09/2019

Joe Mandese

The ad industry — both advertisers and their ad agency counterparts — overwhelmingly agree there is a need to provide professional development or continuing education to keep their staff up-to-date with rapidly changing industry needs, but there are marked differences between agencies and their clients on what topics they need to bone up on.

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