Research: Readers are concerned personalised news keeps them in content silos

INMA – 04/08/2019

Rahul Sethi

Marketers and tech giants may want to believe news audiences prefer a personalised experience, sourcing passive audience data to back the claim.

However, a significant percentage (48%) of Canadian adults worry more personalised news may mean they miss out on certain stories or perspectives. Given that more and more news is being consumed digitally, and that the mantra of massive digital media companies is “complete personalisation,” audiences rightfully have cause for concern.

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