Mobile video strategy key for this Brazilian publisher’s growth

IJNET – 12/08/2019

TAYLOR MULCAHEY

For the past few years, news publishers have pointed to online video as the next frontier — so much so that, beginning in 2015, many reorganized their entire newsrooms. This “pivot to video,” as it was dubbed, was so dramatic and widespread that some newsrooms even laid off editorial staff to make room for video.

The result? Few achieved the success they had hoped.

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