First impressions count. How publishers can create a truly satisfying user experience


Jon Shalowitz

It’s no secret that a great user experience is the key to attracting and retaining customers.
There are plenty of articles out there highlighting the obvious UX design must-haves: “offer real-time support,” “create a good 404 page,” “have a working search function,” “make sure you have a quick load time,” etc. However, a good user experience goes way beyond visual cues and basic functionality (though these are certainly important). In 2019, good UX is all about how quickly you can deliver the most relevant experience to the user in the moment.

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