‘Don’t sit on the fence’: UK regulator reiterates GDPR warning to ad tech companies

DIGIDAY – 10/09/2019

Jessica Davies

The clock is ticking for ad tech businesses that are still playing fast and loose with their compliance with the General Data Protection Regulation.

In June, the U.K.’s data protection authority, the Information Commissioner’s Office, told the ad tech industry that the current way personal data is used within programmatic advertising transactions on the open exchange, via real-time bidding, is not compliant. The DPA gave a six-month grace period for them to address any gaping holes. That leaves four months to go.

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