PROXXIMA – 03/03/2020
As empresas que mais crescem nos Estados Unidos estão usando a mídia social para alcançar uma ampla gama de objetivos, incluindo a criação de marcas e a geração de vendas, de acordo com uma pesquisa recente publicada pelo Centro de Pesquisa de Marketing da Universidade de Massachusetts, Dartmouth.
Este artigo foi originariamente publicado no site Marketing Profs, a partir de um estudo do The Center for Marketing Research, dos EUA.
Um dos grandes achados é que, segundo amostra de 500 companhias listadas entre que mais crescem no País, 94% dos seus executivos declaram que mídias sociais são fundamentais para suas estratégias de construção de marca.
Abaixo, a íntegra do artigo.
By Ayaz Nanji
The fastest-growing companies in the United States are using social media to achieve a wide range of goals, including to brand build and to generate sales,according torecent research published byThe Center for Marketing Research, University of Massachusetts, Dartmouth.
The reportwas based on analysis of the social media accounts of the top 500 companies on the2019 Inc. 5000 list(a ranking of the fastest-growing privately held companies in the US). The researchers also interviewed executives at 109 companies on the list.
Some 94% of the executives interviewed say social media is effective in building brand awareness for their firm, and 84% say social media is effective in generating sales/leads (up from 80% in the previous year’s edition of the report).
Top Social Networks
Among the social networks examined, LinkedIn and Facebook are the most used by the top 500 companies on the Inc. 5000 list (87% and 82% of firms, respectively, have a presence on each).
Some 44% of executives interviewed say they are concerned about the return on investment of their social spend (down from 48% the previous year), and 40% say they are concerned about the amount of resources they are devoting to social media (up from 37%).
About the research:The reportwas based on analysis of the social media accounts of the top 500 companies on the 2019 Inc. 5000 list (the fastest-growing privately held companies in the US). The researchers also interview