Capitalising on the ‘content + community + commerce’ trifecta

FIPP – 19/07/2019

Nikolay Malyarov

Back in 2014, Mary Meeker’s annual Internet Trend Report carried the theme of “re-imagining” throughout her presentation – from messaging and communications to services and money. When she spoke about re-imagining verticals, she shared how more and more companies are adopting an internet trifecta where success is defined as a combination of a critical mass of content + community + commerce.

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