Barstool Sports tops 30k paying subscribers

DIGIDAY – 03/12/2019

Tim Peterson

Barstool Sports has sold more than 30,000 people on its Barstool Gold subscription product, according to CEO Erika Nardini.

In January, Barstool Sports introduced Barstool Gold and sold more than 10,000 subscriptions within the first three days of the program’s debut. A Barstool Sports spokesperson said the company had expected subscription sales to spike early with its core audience signing up in the initial wave and that subscriptions have grown gradually since then. Of the more than 30,000 people that currently subscribe to Barstool Gold, 80% signed up for the annual plan, and roughly 60% of total subscribers signed up for the higher-price “hardcore” tier, according to the spokesperson.

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