5 biggest native advertising challenges, and how to overcome them


Goran Mirković

For respected publishers, native ads (also known as sponsored content) are a true goldmine. According to last year’s FIPP report, more than a couple of organizations out there have generated large portions of their total publishing revenue via native ads. It’s a legitimate business model for online magazines and news organizations that aligns perfectly with the way reader behavior has evolved and how people feel about standard advertisements that often look out of place and interrupt them while consuming content.

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